How to Rank Facebook Notes on the First Page of Google

Do you shop on Black Friday or Boxing Day? I don’t like going out on busy shopping days, especially Black Friday or Boxing Day (Canada). There’s too much to handle, especially when you think of all the news about people fighting over boxes and even spraying mace in eachother’s eyes – yikes! And although I’m one to go elbow to elbow with crazy shoppers, that didn’t stop me from shopping online! So this past Black Friday, I was price shopping online for a set of Knives; The Bay and Canadian Tire had almost identical sets of Cuisinart knives on sale and wanted to see if they were a good deal or not. And to my surprise, I found a Facebook note ranked 9th in my Google results page for, “Black Friday Cuisinart Knives”:

Are You Seeding Your Online Marketing Strategy?

Its called, “seeding” and it has nothing to do with pots and plants.

Seeding is the process of writing reviews, “liking”, Rewtweeing products you promote on all your channels. Yes, a review is something you commonly associate with “other people doing the work for you” or the natural word of mouth promotion, but the truth is, people follow people, so we need to give them a wink that its ok to do it too!

Increase Organic Traffic & CTR with Google Rich Snippets

Ever heard of “Semantic Markup”, the “Semantec Web” or “Semantic SEO”? What about, “Microformats” or even “GoodRelations”? Well if you have, you’ll know these have changed how we write up our HTML code forever. Well, I recommend you pay more attention to it because it most certainly has. Read this blog post to understand the benefits and how to implement this on your site so you too can increase your organic CTR & conversion rate.

How to Calculate the ROI on a Small Business Website

You’re asking yourself whether or not its worth spending $5,000 to $15,000 on a website. You’re right, you should be asking this question because all your competition likely asked this question at one point when they realized they need a website of their own. What do you do? Its time for you to understand what an investment to build your small business website could mean to your business by calculating your Return on Investment (ROI).

The Best Place to Add a Search Box for E-Commerce Websites

Where’s your e-commerce website’s search box located? Does it matter? Why should it matter?

“Form follows function”, is a well known methodology in design. But, how often does it really get scrutinized and put into practice? rather, how many clients put much thought into it? After working on both client-side and agency-side, you’d be surprised by what I’ve seen. Let me just say, its one of those elements usually just thrown in without considering how it could impact conversions.